Moving from Israel to Costa Rica, to the US in 11 months has taught me a lesson for life, for my kids and for my businesses.
Adaptability trumps stability.
At Wix, I did SEO content and helped build an international brand for Writers in Tech. Working on Super Bowl campaigns, I learned how high-stakes projects demand precision, creativity under pressure and seamless communication and trust on your team.
Covid and a new baby pushed me back to running my own business. Now, I craft strategies for Israeli startups and act as a fractional CMO for SMBs. The work spans content creation, branding, email campaigns, and SEO - each requiring a distinct approach.
Key insight: Long-term relationships yield the best results. Why? Trust builds over time, allowing for bolder strategies and honest feedback. My team of writers and designers aren't just employees; they're collaborators who challenge and elevate our work.
The nonprofit world taught me to maximize limited resources. Tech showed me how to scale rapidly. Combining these lessons, I help clients find sustainable growth paths in a constantly shifting digital landscape.
Adapting isn't just about survival; it's about thriving in uncertainty. That's the real value I bring to every project and to every relationship. And if I'm really lucky, my children are learning it as well.
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