The Aurora Process
When you work with Aurora, you can expect a defined timeline, a clear idea of how long things will take, and zero surprises. We’ll be in constant communication with you every step of the way.
Here’s how we get things done:
During our initial consultation, we do a deep dive into your business goals, what your brand does better than anyone else, and the specific steps of what needs to happen for it to grow. We’ll send you a questionnaire ahead of time to give us a sense of your strengths and challenges.
Defining Your Voice and Branding
Voice and branding are how you communicate your company’s personality and values to your core audience. Done well, it facilitates authentic connection between your brand and target market. We’ll help you discover and refine your business’ tone.
The best brands and websites in the world won’t have a fighting chance if their customers aren’t finding them online. Our SEO experts will be hard at work fine-tuning a strategy that will get search engines to take notice.
Market Research and Competitor Analysis
We roll up our sleeves and find out who your competition is, what they’re doing right and wrong, and what we can do to give you a leg up. This research and analysis stage helps guide your entire brand strategy going forward.
Copy and Web Design
We’ll create a beautiful website that highlights your brand’s identity, and produce content (website copy, blogs, articles) that truly resonates with your consumers.
After launching a new site or brand, you’re well on your way. But there’s still work to be done. We provide ongoing support to help drive growth, through SEO, PPC, newsletters, blogs, design updates, and landing pages.